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Garza, I. C. (1998a, October 20). Psychographic targets after an economic crisis. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/psychographic-targets-after-an-economic-crisis
Mehta, D. (1998a, June 15). From 'gizmo geeks' to 'toy freaks'. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-gizmo-geeks-to-toy-freaks-
Kothari, U. (1997a, October 22). Human life cycle . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/human-life-cycle-
El-Tigi and Wafai (1996a, March 01). Egyptian consumers . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/egyptian-consumers-
von Ulmenstein, C. (1995a, December 01). Beyond demographics. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-demographics
Wyss, W. (1994a, September 01). Positioning one thousand brands in their respective markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/positioning-one-thousand-brands-in-their-respective-markets
Sayers, A. (1992a, June 15). Understanding the new generation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-the-new-generation
Wilk, R. J. (1990a, June 15). The new rich. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-new-rich
Verhallen, van Onzenoort and Barzilay (1989a, June 15). Typology versus segmentation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/typology-versus-segmentation