Abstract:
This paper describes the psychographics of the Indian youth and child. The results are based on a study carried out in a sample size of over 8000 respondents across twenty centres in India. The findings can be used to study the shifts in values among youth and children. In addition marketers can use the data when positioning their products among various segments. A suitable communication strategy can then be designed to reach the appropriate target audience in an effective manner.
This could also be of interest:
Research Papers
Product life cycle
Catalogue: Seminar 1983: Publishing A Better Product
Author: Giampaolo Fabris
Company: Demoskopea
November 23, 1983
Research Papers
Attribute life cycle analysis
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: D. Randall Brandt, Joachim Scharioth
Company: Burke, Inc.
September 1, 1998
Research Papers
Margin optimisation throughout the brand life-cycle
Catalogue: Seminar 1990: New Product Development
Authors: Warwick Frearson, Trevor Richards
 
June 15, 1990
