Back

Human life cycle

Date of publication: October 22, 1997

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Umesh Kothari

Abstract:

This paper describes the psychographics of the Indian youth and child. The results are based on a study carried out in a sample size of over 8000 respondents across twenty centres in India. The findings can be used to study the shifts in values among youth and children. In addition marketers can use the data when positioning their products among various segments. A suitable communication strategy can then be designed to reach the appropriate target audience in an effective manner.

Umesh Kothari

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Product life cycle

Catalogue: Seminar 1983: Publishing A Better Product

Author: Giampaolo Fabris

Company: Demoskopea

November 23, 1983

×

Citation

Fabris, G. (1983a, November 23). Product life cycle . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/product-life-cycle-


Research Papers

Attribute life cycle analysis

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: D. Randall Brandt, Joachim Scharioth

Company: Burke, Inc.

September 1, 1998

×

Citation

Brandt and Scharioth (1998a, September 01). Attribute life cycle analysis . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/attribute-life-cycle-analysis-


Research Papers

Margin optimisation throughout the brand life-cycle

Catalogue: Seminar 1990: New Product Development

Authors: Warwick Frearson, Trevor Richards

 

June 15, 1990

×

Citation

Frearson and Richards (1990a, June 15). Margin optimisation throughout the brand life-cycle. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/margin-optimisation-throughout-the-brand-life-cycle


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Kothari, U. (1997a, October 22). Human life cycle . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/margin-optimisation-throughout-the-brand-life-cycle