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Human life cycle

Date of publication: October 22, 1997

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Umesh Kothari

Abstract:

This paper describes the psychographics of the Indian youth and child. The results are based on a study carried out in a sample size of over 8000 respondents across twenty centres in India. The findings can be used to study the shifts in values among youth and children. In addition marketers can use the data when positioning their products among various segments. A suitable communication strategy can then be designed to reach the appropriate target audience in an effective manner.

Umesh Kothari

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Kothari, U. (1997a, October 22). Human life cycle . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/margin-optimisation-throughout-the-brand-life-cycle