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Cowan and Cowpe (1976a, September 01). The use of qualitative research in the development of effective advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
Müller-Veeh, D. (1976a, March 01). Reader magazine relationship and advertising effectiveness. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/reader-magazine-relationship-and-advertising-effectiveness
Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertisement-post-tests-in-magazines
Schneider, R. A. (1976a, March 01). Television . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/television-
Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition
Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition (German). ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition-german-
Cowan, D. (1973a, June 15). Comments on the third session and on the conference in general. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/comments-on-the-third-session-and-on-the-conference-in-general
Corkindale and Kennedy (1973a, June 15). The nature and pattern of advertising and related research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-nature-and-pattern-of-advertising-and-related-research
Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines (German). ANA - ESOMAR. Retrieved September 24, 2024, from