Back

Reader magazine relationship and advertising effectiveness

Date of publication: March 1, 1976

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Dieter Müller-Veeh

Abstract:

The attitude of a magazines' selection by the reader himself indicates a system of preferences towards specific magazines based on values, which are not to be explained by reading probabilities only and which finally could be explained by "Reader-Magazine-Relationship". Within this paper we therefore would like to demonstrate on base of the results of experimental surveys done by the Reader's Digest in Germany since 1972 how "Reader-Magazine- Relationship" can be measured and which influence on ad effectiveness "RMR" has. This, because the assumption that a reader with "RMR" towards a specific magazine has a higher ad noticing probability in his "favourite magazine" than in any other magazine he reads, since he reads this magazine more leisurely, more thoroughly, picks it up repeatedly etc.

Dieter Müller-Veeh

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Magazine reader involvement improves ROI

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Author: Britta C. Ware

 

June 19, 2003

×

Citation

Ware, B. C. (2003a, June 19). Magazine reader involvement improves ROI . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/magazine-reader-involvement-improves-roi-


Research Papers

Reader selection

Catalogue: Seminar 1985: Quality In Publishing

Author: Guy Consterdine

 

November 27, 1985

×

Citation

Consterdine, G. (1985a, November 27). Reader selection. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/reader-selection


Research Papers

Where does the magazine finish and the reader start?

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Jaime Troiano, Lidice Salgot

 

June 15, 1997

×

Citation

Troiano and Salgot (1997a, June 15). Where does the magazine finish and the reader start?. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/where-does-the-magazine-finish-and-the-reader-start-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Müller-Veeh, D. (1976a, March 01). Reader magazine relationship and advertising effectiveness. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/where-does-the-magazine-finish-and-the-reader-start-