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Lowe-Watson, D. (1974a, September 01). The role of market research in the Esso-Cleveland integration. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/the-role-of-market-research-in-the-esso-cleveland-integration
Müller-Veeh and Opfer (1974a, June 15). A new method of copy-test evaluation. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/a-new-method-of-copy-test-evaluation
Goodhardt, G. J. (1966a, September 01). Consumer purchasing patterns in successive time-periods. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/consumer-purchasing-patterns-in-successive-time-periods
Buck, S. (1966a, September 01). A new look at old data. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/a-new-look-at-old-data
Lowe-Watson, D. (1961a, June 15). The use of models and simulation techniques in the interpretation of market research data. ANA - ESOMAR. Retrieved June 28, 2024, from