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Steiner, H. (1966a, September 01). Construction of a marketing model based on consumer habits and attitudes (German). ANA - ESOMAR. Retrieved August 06, 2024, from
Neffe and Steiner (1966a, September 01). Construction of a marketing model based on consumer habits and attitudes. ANA - ESOMAR. Retrieved August 06, 2024, from
Gennaro, P. (1966a, August 01). The logic of models in market research. ANA - ESOMAR. Retrieved August 06, 2024, from
https://ana.esomar.org/documents/the-logic-of-models-in-market-research
Smulian, P. L. (1966a, June 01). Mathematical models and creative advertising. ANA - ESOMAR. Retrieved August 06, 2024, from
https://ana.esomar.org/documents/mathematical-models-and-creative-advertising
Lowe-Watson, D. (1961a, June 15). The use of models and simulation techniques in the interpretation of market research data. ANA - ESOMAR. Retrieved August 06, 2024, from