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Construction of a marketing model based on consumer habits and attitudes

Date of publication: September 1, 1966

Catalogue: ESOMAR Congress 1966

Authors: L. K. Neffe, Herbert Steiner

Abstract:

We have made an attempt of producing a marketing model, which arranges the brand and product selection according to the requirement development of the consumer. Thus you would have an instrument, which would bring the maximum appeal to the consumer re-brands and products in order to place them in the wanted position.

L. K. Neffe

Author

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Herbert Steiner

Author

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Research Papers

Construction of a marketing model based on consumer habits and attitudes (German)

Catalogue: ESOMAR Congress 1966

Author: Herbert Steiner

 

September 1, 1966

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Citation

Steiner, H. (1966a, September 01). Construction of a marketing model based on consumer habits and attitudes (German). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/construction-of-a-marketing-model-based-on-consumer-habits-and-attitudes-german-


Research Papers

Consumer attitudes and behaviours

Catalogue: Consumer Insights 2007

Authors: Julian Kenway, Jonathan Fletcher

Company: Illuminas

May 7, 2007

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Citation

Kenway and Fletcher (2007a, May 07). Consumer attitudes and behaviours. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-and-behaviours


Research Papers

Qualitative elements in computer-based quantitative conjunctural construction prognoses

Catalogue: Papers 1982: Social Research And Prediction

Author: Hermann Lebeda

 

June 15, 1982

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Citation

Lebeda, H. (1982a, June 15). Qualitative elements in computer-based quantitative conjunctural construction prognoses. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-elements-in-computer-based-quantitative-conjunctural-construction-prognoses


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Citation

Neffe and Steiner (1966a, September 01). Construction of a marketing model based on consumer habits and attitudes. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-elements-in-computer-based-quantitative-conjunctural-construction-prognoses