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Morgensztern, A. (1967a, August 01). How to determine the optimum screening frequency of a movie commercial. ANA - ESOMAR. Retrieved September 23, 2024, from
Broadbent and Segnit (1967a, August 01). Integrated media research and systems. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/integrated-media-research-and-systems
Feddersen, B. H. (1967a, August 01). Markets in Eastern Europe (German). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/markets-in-eastern-europe-german-
Des Royeries, A. (1967a, August 01). Men and techniques (French). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/men-and-techniques-french-
Urbanek, J. (1967a, August 01). Some conflicting situations in researching home and international markets. ANA - ESOMAR. Retrieved September 23, 2024, from
Chariot, M. (1967a, August 01). The SCAL model. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-scal-model
Fournis, Y. (1967a, August 01). What are the problems facing business firms? (French). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/what-are-the-problems-facing-business-firms-french-
Lannon and Lovell (1967a, August 01). Difficulties with recall. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/difficulties-with-recall
Bie, A. L. (1967a, August 01). Management goals and marketing research . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/management-goals-and-marketing-research-