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Ryan, L. (2012a, April 17). The value of "yes and" for market research. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/the-value-of-yes-and-for-market-research
Wood, Stocks and Whiting (2011a, September 18). Design empowered innovation. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/design-empowered-innovation
Marinopoulos, Elliott and Laffin (2011a, September 18). Building profit through innovation in property development. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/building-profit-through-innovation-in-property-development
Smales and Feldhaeuser (2011a, March 20). Flying with the Simpsons. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/flying-with-the-simpsons
Lee, L. (2010a, March 03). Recognizing hidden factors in healthcare innovation. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/recognizing-hidden-factors-in-healthcare-innovation
Hück and Bartl (2009a, November 19). A human centred innovation approach. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/a-human-centred-innovation-approach
Ghosh and Khalil (2009a, June 15). The banking shopper . ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/the-banking-shopper-
Wakenhut and Kaufmann (2008a, September 26). Crossing the frontier. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/crossing-the-frontier
Alioto and Gillespie (2006a, October 08). The complex customer. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/the-complex-customer