Abstract:
This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong interdisciplinary (internal) collaboration of researchers and designers for being successful in open innovation is emphasized. Only the combination of external co-creation and internal collaboration make open innovation programs successful. Embracing a human-centered innovation approach means also to intervene in existing structures of power within the company which are built upon hierarchy.
Research Papers
Netnography research
Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Michael Bartl, Steffen Hück, Stephan Ruppert
Company: HYVE
February 11, 2009
Research Papers
Listening to social media from a B2B2C perspective
Catalogue: Online Research 2010: E-Universe
Authors: Steffen Hück, Julia Jonas, Anne Grünhagen, Cornelia Lichter
Companies: HYVE, Symrise AG
October 19, 2010
Research Papers
How to be successful in co-creation research?
Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Volker Bilgram, Johann Füller, Birgit Rieder
 
October 29, 2009
