Abstract:

This paper will demonstrate: key stages in the development of dynamic and innovative models based on consumer, industry and business research and intelligence; market research driving decisions and strategy, resulting in a significant increase in the design, value and profitability of new communities and housing developments; guidance provided to decision makers to help them connect with employees, consumers and government stakeholders whilst supporting corporate strategy; and connecting business with consumers and key stakeholders to optimise the design of new communities and housing developments.