Abstract:

Research still needs to be more actively involved in turning results into strategy and strategy into action. In brief, we need to be more than researchers, we need to be consultants. We will introduce a future business model positioning itself at the intersection of research, consulting and creativity. Based on the growing importance of communicating information visually, we will illustrate how the integration of video and design into our work boosts results and inspires marketing or product development and ultimately helps research to take on a more consulting role. Rich in hands-on practices and examples, we will show opportunities and limitations of such a business model.