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Research papers

Growing brands by connecting with deeper human motivations

The BIG question for manufacturing and servicing companies is: How can I ensure that my future investments in brands maximise their potential in the market? Through an example in the beer category, this presentation will show how a PEOPLE-centred...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Sue Phillips, Niels Blichfeldt, Shivani Dayal Kapoor
Company: Ipsos MRBI
April 7, 2013
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Citation

Phillips, Blichfeldt and Kapoor (2013a, April 07). Growing brands by connecting with deeper human motivations. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/growing-brands-by-connecting-with-deeper-human-motivations


Videos

What markets to enter when informing a global market strategy?

Global market strategy requires that one know which markets to enter, and when to enter. This presentation describes a case study in global and eastern European markets where markets were clustered on the basis of cultural and behavioral factors, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jeffrey Hunter
June 15, 2012
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Citation

Hunter, J. (2012a, June 15). What markets to enter when informing a global market strategy?. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/what-markets-to-enter-when-informing-a-global-market-strategy-


Research papers

Trend seeking

This paper aims to demonstrate that international studies give a new meaning to studies predicting future trends including the detection of where new trends develop (in what circles etc.); understanding how trends spread in a given country and how...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Ron Beasley, Catherine Becker
Company: ABM Research Inc.
September 1, 1999
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Citation

Beasley and Becker (1999a, September 01). Trend seeking . ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/trend-seeking-


Research papers

It don't mean a thing if it ain't got that swing

This paper will present an overview of a two-year development programme involving the transfer of a new, revolutionary instant meal technology from Asia to Europe. The novelty of the technology meant the planners could initiate a classical research...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Michael M. Roe
June 15, 1995
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Citation

Roe, M. M. (1995a, June 15). It don't mean a thing if it ain't got that swing. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/it-don-t-mean-a-thing-if-it-ain-t-got-that-swing


Research papers

The multinational pharmaceutical industry until 1990

This paper describes the research methodology used in a long range qualitative forecast of the future of the multinational pharmaceutical industry and same of the problems associated with qualitative international futures studies. The results of this...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Barrie James
February 1, 1979
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Citation

James, B. (1979a, February 01). The multinational pharmaceutical industry until 1990. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/the-multinational-pharmaceutical-industry-until-1990