Resources Library by ANA

Screen age

Cimigo conducted a major ethnographic study in 2012 to understand the influence of digital devices across major cities in Asia. How are evolving screen-age lifestyles and emerging digital trends shaping the future of middle class consumers, from...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Christophe Robert

Company: Cimigo

April 7, 2013

The brave new world

This presentation will explore the impact and growth of digital in Asia, by asking the following: Does digital lead to an incremental reach and synergistic impact versus other media channels? The presentation will compare different media using a...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Priti Mehra, Bhomik Chandna

Company: KANTAR TNS Malaysia

April 7, 2013

Fun, fast and easy

Human beings use two systems to make their decisions. One is fast and emotional, the other more difficult, ponderous and conscious. Research is prejudiced in favour of the latter. This presentation outlines the growing efforts to change that through...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Tom Ewing

April 7, 2013

24/7 diginography

This presentation will explore the combination of online research with the new lifestyles of NOWSUMERS- lives lived more publicly than privately. It will feature the use of an MROC, to delve into more in-depth, 24/7 ethnography by combining online,...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Dangjaithawin Anantachai, Rosesanant Punithipandkul, Kanita Tungworapojwitan

Company: INTAGE HOLDINGS Inc.

April 7, 2013

Growing brands by connecting with deeper human motivations

The BIG question for manufacturing and servicing companies is: How can I ensure that my future investments in brands maximise their potential in the market? Through an example in the beer category, this presentation will show how a PEOPLE-centred...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Sue Phillips, Niels Blichfeldt, Shivani Dayal Kapoor

Company: Ipsos MRBI

April 7, 2013

There's no such place as Chindia!

Universal concepts like motherhood, beauty, achievement and power, which many of our clients' brands are built o, can mean very different things across cultures. As growth for global brands increasingly starts to come from culturally diverse Asian...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Anjali Puri, Poonam V. Kumar

Company: KANTAR TNS Malaysia

April 7, 2013

What the eyes don't see, the heart can't feel!

Iconic brands like Starbucks and Apple were built on belief and one needs to see, in order to believe. An understanding of the vast changes in India should offer ideas for innovative new brands but it's often a lot of the same versus anything new...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Kartikeya Kompella

April 7, 2013

Superpromoter research

Superpromoter research studies the flow of enthusiasm. It asks: who are the company's most enthusiastic customers, how do they spread their enthusiasm (recommending, talking, copying, social media) and how do they influence their peers? These...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Arne van de Wijdeven, Rijn Vogelaar

April 7, 2013

Masculinity

A semiotic analysis and cultural exploration of masculinity in India. This presentation provides a comprehensive examination of the codes that have defined Indian masculinity over the ages - from antiquity to the present day. An exploration across...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Satyam Viswanathan

April 7, 2013