Fun, fast and easy

Date of publication: April 7, 2013

Author: Tom Ewing


Human beings use two systems to make their decisions. One is fast and emotional, the other more difficult, ponderous and conscious. Research is prejudiced in favour of the latter. This presentation outlines the growing efforts to change that through building tools which truly reflect our attraction for fast, easy and emotionally satisfying decisions and which also turn human understanding into business advantage.

  • PDF
  • This could also be of interest