Resources Library by ANA

Transforming an iconic brand to help customers navigate change in Japan

The world’s healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Nisha Yadav

December 12, 2018

Transforming an iconic brand to help customers navigate change in Japan

The world's healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement...

Catalogue: Congress 2018

Authors: Nisha Yadav, Takeshi Oshima

September 23, 2018

Transforming an iconic brand to help customers navigate change in Japan

The world's healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement...

Catalogue: Congress 2018

Authors: Nisha Yadav, Takeshi Oshima

September 23, 2018

Steering healthier lifestyles

This case study takes place amidst a familiar backdrop sector funding cuts driving service reform. In this instance, this meant the proposed integration of separate behaviour change support services- for smoking, excessive alcohol consumption,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Rachel Abbott, Eimear MacGarty

Company: The Behavioural Architects

November 16, 2016

The power of reflective content

James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...

Catalogue: Congress 2016: #WOW

Authors: Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati, Aman Anand, Devika Johar

September 22, 2016

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW

Authors: Christian Kurz, Jo McIlvenna, Anna Noel Taylor, Emma Murray, James Guerrier

September 22, 2016

Chinese gen Y: The generation of opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society.By exploring...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Dirk Ziems, Sami Wong

Company: concept m research + consulting GmbH

May 19, 2016

Entertainment landscape across generations in Latin America

HBO Latin America set forth this study in order to understand the impact that the new technologies have had across generations and to gain deeper understanding of Pay Tc consumers in Latin America by looking at their lifestyle, social outlook, needs,...

Catalogue: Latin America 2016: Research Renovation

Authors: Susana Sosa Aiken, Laura Pellerano Berga

April 13, 2016

21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Beatriz Mello, Pavel Escobedo

June 15, 2015