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Transforming an iconic brand to help customers navigate change in Japan

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Nisha Yadav, Takeshi Oshima

Abstract:

The world's healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement in Japan.

Nisha Yadav

Author

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Takeshi Oshima

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Research Papers

Transforming an iconic brand to help customers navigate change in Japan

Catalogue: Congress 2018

Authors: Nisha Yadav, Takeshi Oshima

 

September 23, 2018

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Citation

Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/transforming-an-iconic-brand-to-help-customers-navigate-change-in-japan--9421


Videos

Transforming an iconic brand to help customers navigate change in Japan

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Nisha Yadav

 

December 12, 2018

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Citation

Yadav, N. (2018a, December 12). Transforming an iconic brand to help customers navigate change in Japan. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/transforming-an-iconic-brand-to-help-customers-navigate-change-in-japan


Research Papers

Fragrance in Japan

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Robert J. Wilk

 

June 15, 1993

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Wilk, R. J. (1993a, June 15). Fragrance in Japan. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/fragrance-in-japan


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Citation

Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/fragrance-in-japan