Transforming an iconic brand to help customers navigate change in Japan

Date of publication: December 12, 2018

Author: Nisha Yadav


The world’s healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement in Japan.

Nisha Yadav


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