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Citation

Firth-Butterfield, K. (2024a, August 05). Navigating the New. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/navigating-the-new


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Citation

Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy


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Poynter, R. (2024a, July 30). AI and Qual. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/ai-and-qual


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Terron, A. (2024a, July 25). When Gen AI meets Gen Z. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/when-gen-ai-meets-gen-z


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Pica, Wright, Gokce and Nestrud (2024a, July 05). Is Reality a Hallucination?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/is-reality-a-hallucination--12497


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Citation

Garcia-Garcia, M. (2024a, April 24). Colorful Conversations on AI. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/colorful-conversations-on-ai


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Citation

Poynter, R. (2024a, April 24). AI Taskforce. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/ai-taskforce


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Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption-12381


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Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024
Author: Leonardo Valente
April 24, 2024
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Citation

Valente, L. (2024a, April 24). Synthetic Responses Revolution. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/synthetic-responses-revolution-12388