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Takahashi, N. (2003a, January 26). Stairways of value. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/stairways-of-value
Bowles, Brooks and Gaucher (1998a, September 01). Sharing knowledge. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/sharing-knowledge
Rivera and Olivencia (1997a, June 15). The other side of the coin (Spanish). ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-other-side-of-the-coin-spanish-
Rivera and Olivencia (1997a, May 01). The other side of the coin . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-other-side-of-the-coin-
Roy, Ramanath and Chaudhuri (1997a, February 01). Retail in emerging markets . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/retail-in-emerging-markets-
Boddy, C. R. (1996a, November 01). Project redemption . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/project-redemption-
Lewi and Kapferer (1996a, June 15). Consumers' preference for retailer's brands. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/consumers-preference-for-retailer-s-brands
Williams, Mollmann and Boutié (1996a, May 01). How to create customer preference . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/how-to-create-customer-preference-
Venard, B. (1993a, June 15). Sales performance improvement at point of sale. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/sales-performance-improvement-at-point-of-sale