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Videos

Is VR the auto industry's sleeping giant?

Mockups are dead? VR is here. Implications for product and design research.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Narith Panh
Company: Ipsos MRBI
January 15, 2017
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Citation

Panh, N. (2017a, January 15). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant-


Videos

The agony and ecstasy of teaching an old dog new tricks

Market researchers can't (always) have nice things because they don't think like technology companies.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
January 15, 2017
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Citation

Findlay, K. (2017a, January 15). The agony and ecstasy of teaching an old dog new tricks. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-agony-and-ecstasy-of-teaching-an-old-dog-new-tricks


Videos

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
January 15, 2017
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Citation

Davidson and Hall (2017a, January 15). Digital forensics. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/digital-forensics


Videos

Seller centric

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Deborah Sleep, Rhea Fox
January 15, 2017
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Citation

Sleep and Fox (2017a, January 15). Seller centric. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/seller-centric


Videos

Addressable TV Advertising

How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.The purpose of this presentation is to systematize the role of the different data available for programmatic TV...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Edward Malthouse, Judy Franks
January 15, 2017
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Citation

Malthouse and Franks (2017a, January 15). Addressable TV Advertising. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/addressable-tv-advertising-8954


Videos

Data confidential

Borrowing techniques from record linkage and using the latest algorithms from machine learning to link survey data with internal data, whilst still maintaining the individual anonymity.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Diane Berry, Josef Rieder
January 15, 2017
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Citation

Berry and Rieder (2017a, January 15). Data confidential. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/data-confidential-8959


Videos

The Wave of automation

Uncovering Automation surf or dive: 5 surfing lessons from a researcher.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Dmitry Gaiduk
Company: CoolTool Inc
January 15, 2017
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Citation

Gaiduk, D. (2017a, January 15). The Wave of automation. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-wave-of-automation


Videos

Cross continental perspectives on data protection

Guest Speaker - Jude Olinger, Founder & CEO, The Olinger Group, United States.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Jude Olinger
January 15, 2017
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Citation

Olinger, J. (2017a, January 15). Cross continental perspectives on data protection. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/cross-continental-perspectives-on-data-protection


Videos

The changing society and the future of advertising

Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!

Catalogue: Big Data World 2017: Smart Data Integration
Author: Dirk Engel
January 15, 2017
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Citation

Engel, D. (2017a, January 15). The changing society and the future of advertising. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-changing-society-and-the-future-of-advertising