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The changing society and the future of advertising

Date of publication: January 15, 2017

Catalogue: Big Data World 2017: Smart Data Integration

Author: Dirk Engel

Abstract:

Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!

Dirk Engel

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Salzman, B. (1997a, June 15). The Internet and the future of advertising. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-internet-and-the-future-of-advertising


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Engel, D. (2017a, January 15). The changing society and the future of advertising. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/future-back