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Pincus and Kerekes (2019a, June 27). Measuring brand/business impact of partnership marketing at MetLife. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-brand-business-impact-of-partnership-marketing-at-metlife
Kohl and Otker (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sponsorship
Shalofsky and di San Germano (1985a, November 06). Sponsoring impact and how to read it. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sponsoring-impact-and-how-to-read-it
, C. (1973a, January 03). Qualitative research on Yardley sponsorship. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-yardley-sponsorship