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Sponsorship

Date of publication: November 6, 1985

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Company: Philips International

Authors: Franz Kohl, Ton Otker

Abstract:

The objective of this paper is to demonstrate: 1. The need for correct and detailed definition of objectives for sponsorship; 2. The possibilities that proper (marketing) research offers to measure the effects of a sponsorship.

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