Abstract:
The objective of this paper is to demonstrate: 1. The need for correct and detailed definition of objectives for sponsorship; 2. The possibilities that proper (marketing) research offers to measure the effects of a sponsorship.
Research Papers
Judging the efficiency of sponsorship
Catalogue: ESOMAR Congress 1987
Authors: Peter J. Hayes, Ton Otker
 
September 1, 1987
Case Studies
Using sponsorship to communicate to teenagers
Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Patrick Shanahan
 
August 1, 2000
Research Papers
Utilising the medium of contemporary music
Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Paul Pike, Dirk Spiers
 
November 6, 1985
