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Sponsorship

Date of publication: November 6, 1985

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Company: Philips International

Authors: Franz Kohl, Ton Otker

Abstract:

The objective of this paper is to demonstrate: 1. The need for correct and detailed definition of objectives for sponsorship; 2. The possibilities that proper (marketing) research offers to measure the effects of a sponsorship.

Franz Kohl

Author

This is a long description of some author details.

Ton Otker

Author

This is a long description of some author details.

Research Papers

Judging the efficiency of sponsorship

Catalogue: ESOMAR Congress 1987

Authors: Peter J. Hayes, Ton Otker

 

September 1, 1987

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Citation

Hayes and Otker (1987a, September 01). Judging the efficiency of sponsorship. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/judging-the-efficiency-of-sponsorship


Case Studies

Using sponsorship to communicate to teenagers

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: Patrick Shanahan

 

August 1, 2000

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Citation

Shanahan, P. (2000a, August 01). Using sponsorship to communicate to teenagers . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/using-sponsorship-to-communicate-to-teenagers-


Research Papers

Utilising the medium of contemporary music

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Authors: Paul Pike, Dirk Spiers

 

November 6, 1985

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Citation

Pike and Spiers (1985a, November 06). Utilising the medium of contemporary music. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/utilising-the-medium-of-contemporary-music


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Citation

Kohl and Otker (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/utilising-the-medium-of-contemporary-music