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Sponsorship

Date of publication: November 6, 1985

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Company: Philips International

Authors: Franz Kohl, Ton Otker

Abstract:

The objective of this paper is to demonstrate: 1. The need for correct and detailed definition of objectives for sponsorship; 2. The possibilities that proper (marketing) research offers to measure the effects of a sponsorship.

Franz Kohl

Author

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Ton Otker

Author

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Research Papers

Sponsorship

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Alessandro Cristofani

 

November 6, 1985

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Citation

Cristofani, A. (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/sponsorship-2691


Research Papers

Sponsorship

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Stuart Turner

 

November 6, 1985

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Citation

Turner, S. (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/sponsorship-2692


Research Papers

Broadcast sponsorship: The viewers' views

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Author: Ivor Millman

 

June 15, 1995

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Citation

Millman, I. (1995a, June 15). Broadcast sponsorship: The viewers' views. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/broadcast-sponsorship-the-viewers-views


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Citation

Kohl and Otker (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/broadcast-sponsorship-the-viewers-views