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Sponsoring impact and how to read it

Date of publication: November 6, 1985

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Authors: Ivor Shalofsky, Nicolò di San Germano

Abstract:

This paper is concerned with sponsorship as a marketing activity, and particularly with the sponsorship of sporting events. In this paper we look at some of the reasons for this situation, discuss its implications for sports sponsorship in general, and outline an approach to the measurement of sponsorship effectiveness which is to be piloted on behalf of a number of major sponsors.

Ivor Shalofsky

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Nicolò di San Germano

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Research Papers

"Below-the-line" and "sponsoring"

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Willem G. Gussekloo

 

November 6, 1985

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Citation

Gussekloo, W. G. (1985a, November 06). "Below-the-line" and "sponsoring". ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/-below-the-line-and-sponsoring-


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MR and IT

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Clive Nancarrow, Julie Tinson, Merlin Stone, Martin Oxley

 

February 1, 2004

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Citation

Nancarrow, Tinson, Stone and Oxley (2004a, February 01). MR and IT. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/mr-and-it


Research Papers

An experimental enquiry into sponsoring

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Authors: Flemming Hansen, Lene Scotwin

Company: KANTAR TNS Malaysia

March 15, 1995

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Citation

Hansen and Scotwin (1995a, March 15). An experimental enquiry into sponsoring . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/an-experimental-enquiry-into-sponsoring-


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Citation

Shalofsky and di San Germano (1985a, November 06). Sponsoring impact and how to read it. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/an-experimental-enquiry-into-sponsoring-