Measuring brand/business impact of partnership marketing at MetLife

Date of publication: June 27, 2019

Abstract:

Anyone involved in Sponsorships/Partnerships marketing knows how notoriously difficult it can be to attribute these marketing investments to actual business impact. We've had solid success at MetLife in demonstrating that our Sponsorships properties are truly working for us. With partnerships like MetLife Stadium and the PGA TOUR, we've found ways to show that these investments are positively influencing consumer's perceptions of the brand and their actual engagement with us.

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