You searched for: "gamification"

The results has been filter on Tags containing Consumer Engagement.
ANA has found 4 results for you, in 918 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Low engagement?

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Joaquim Bretcha, Oriol J. Bosch, Ezequiel Paura
Company: Netquest
May 13, 2018
×

Citation

Bretcha, Bosch and Paura (2018a, May 13). Low engagement?. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/low-engagement-


Research papers

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jennifer Serrano, Pete Cape
Company: Research Now SSI
May 9, 2017
×

Citation

Serrano and Cape (2017a, May 09). The rules of the game. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/the-rules-of-the-game-8991


Research papers

Gamification

'Gamification' is sweeping the online and business worlds, but how much is hype vs. reality? The promise of gamification is that the addition of game-like elements can increase participation and engagement in any process or experience, whether in the...

Catalogue: Congress 2011: Impact
Authors: Kyle Findlay, Kirsty Alberts
Company: KANTAR TNS Malaysia
September 18, 2011
×

Citation

Findlay and Alberts (2011a, September 18). Gamification. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/gamification


Research papers

Engage, inspire, act

Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build insights and inform product development. Such...

Catalogue: Congress 2011: Impact
Authors: Stan Knoops, Niels Schillewaert, Tom De Ruyck, Gita Coenen, Soraia Rodrigues
Companies: InSites Consulting, Unilever
September 18, 2011
×

Citation

Knoops, Schillewaert, De Ruyck, Coenen and Rodrigues (2011a, September 18). Engage, inspire, act. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/engage-inspire-act