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Engage, inspire, act

Date of publication: September 18, 2011

Catalogue: Congress 2011: Impact

Companies: InSites Consulting, Unilever

Authors: Stan Knoops, Niels Schillewaert, Tom De Ruyck, Gita Coenen, Soraia Rodrigues

Abstract:

Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build insights and inform product development. Such introspective views could lead us to missing the point: inspiring people. A two-sided evolution is required. On one side, the insights team needs to upgrade capabilities and provide the best insights; on the other side the R&D team needs to engage with the consumer world, be inspired in their daily work and act upon the insights.

Stan Knoops

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Niels Schillewaert

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Tom De Ruyck

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Gita Coenen

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Soraia Rodrigues

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Knoops, Schillewaert, De Ruyck, Coenen and Rodrigues (2011a, September 18). Engage, inspire, act. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/empowering-people-within-canada-to-engage-in-human-rights