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Research papers

Gamification

'Gamification' is sweeping the online and business worlds, but how much is hype vs. reality? The promise of gamification is that the addition of game-like elements can increase participation and engagement in any process or experience, whether in the...

Catalogue: Congress 2011: Impact
Authors: Kyle Findlay, Kirsty Alberts
Company: KANTAR TNS Malaysia
September 18, 2011
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Citation

Findlay and Alberts (2011a, September 18). Gamification. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/gamification


Research papers

The game experiments

The concept of 'gamification' is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater...

Catalogue: Congress 2011: Impact
Authors: Deborah Sleep, Jon Puleston
Companies: GMI (Global Market Insite), Engage Research
September 18, 2011
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Citation

Sleep and Puleston (2011a, September 18). The game experiments. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-game-experiments


Research papers

Crowd interpretation

Research is becoming increasingly a commodity. We see a trend towards DIY research on the client side. Researchers are no longer in the business of data collection or analysis only. The researcher of the future needs to be an insight generator and...

Catalogue: Congress 2011: Impact
Authors: Peter Claes, Gigi Ilustre, Niels Schillewaert, Annelies Verhaeghe
Company: InSites Consulting
September 18, 2011
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Citation

Claes, Ilustre, Schillewaert and Verhaeghe (2011a, September 18). Crowd interpretation. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/crowd-interpretation


Research papers

All fun and games?

This paper describes an experiment in which a single questionnaire was fielded in four different styles of presentation: text only, decoratively visual, functionally visual, and gamified. Respondents were randomly assigned to only one presentation...

Catalogue: Congress 2011: Impact
Authors: Theo Downes-Le Guin, Joanne Mechling, Erica Ruyle, Reg Baker
Company: Market Strategies International
September 18, 2011
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Citation

Downes-Le Guin, Mechling, Ruyle and Baker (2011a, September 18). All fun and games?. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/all-fun-and-games-


Research papers

Engage, inspire, act

Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build insights and inform product development. Such...

Catalogue: Congress 2011: Impact
Authors: Stan Knoops, Niels Schillewaert, Tom De Ruyck, Gita Coenen, Soraia Rodrigues
Companies: InSites Consulting, Unilever
September 18, 2011
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Citation

Knoops, Schillewaert, De Ruyck, Coenen and Rodrigues (2011a, September 18). Engage, inspire, act. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/engage-inspire-act