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Videos

Winning in the age of now

12 years after a memorable Keynote in which he challenged the research industry to be more attuned to the power of emotional connections, Saatchi & Saatchi CEO Worldwide Kevin Roberts returns to ESOMAR with an optimistic message about the role of Big...

Catalogue: Congress 2014: What Inspires?
Author: Kevin Roberts
June 15, 2014
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Citation

Roberts , K. (2014a, June 15). Winning in the age of now. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/winning-in-the-age-of-now


Videos

Zodiac brand research in China

Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...

Catalogue: Congress 2014: What Inspires?
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
June 15, 2014
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Citation

Ziems and Wong (2014a, June 15). Zodiac brand research in China. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/zodiac-brand-research-in-china-


Videos

Predicting the future

This presentation explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. Prediction markets have often been heralded as the next big thing for market research, yet there remain...

Catalogue: Congress 2014: What Inspires?
Authors: Alexander Wheatley, Hubertus Hofkirchner, Jon Puleston
June 15, 2014
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Citation

Wheatley, Hofkirchner and Puleston (2014a, June 15). Predicting the future. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/predicting-the-future


Videos

The Fringe Factory session

The Fringe Factory (an independent group of young professionals - supported by ESOMAR NEXT) has toured universities engaging young people and conducting a survey on careers. Fringe Factory will now close the loop, feeding back what they have learned...

Catalogue: Congress 2014: What Inspires?
Author: Will Goodhand
June 15, 2014
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Citation

Goodhand, W. (2014a, June 15). The Fringe Factory session. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-fringe-factory-session


Videos

Welcome to Congress 2014

Opening speech to the ESOMAR Congress 2014 by Anne Dionisi-Fung, ESOMAR Representative for France and Elisabeth Martine-Cosnefroy, ESOMAR Representative for France.

Catalogue: Congress 2014: What Inspires?
Authors: Anne Dionisi Fung, Elisabeth Martine-Cosnefroy
June 15, 2014
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Citation

Dionisi Fung and Martine-Cosnefroy (2014a, June 15). Welcome to Congress 2014. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/welcome-to-congress-2014


Videos

What inspires the curious generation

For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also...

Catalogue: Congress 2014: What Inspires?
Authors: Gitanjali Ghate, Sumeli Chatterjee, Shibani Nayak, Sushma Panchawati, Rahul Mullick
June 15, 2014
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Citation

Ghate, Chatterjee, Nayak, Panchawati and Mullick (2014a, June 15). What inspires the curious generation. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/what-inspires-the-curious-generation


Videos

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company’s belief in building “passion” brands with deep connections to consumers. The resulting 5-step...

Catalogue: Congress 2014: What Inspires?
Authors: Nathalie de Rochechouart, Kim Gaspar, Mark Whiting, Florence Rainsard
Company: Added Value
June 15, 2014
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Citation

de Rochechouart, Gaspar, Whiting and Rainsard (2014a, June 15). Insights that bring brands A.L.I.V.E.. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/insights-that-bring-brands-a-l-i-v-e-


Videos

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: ‘Change is here; change is real; and it is going to affect you and your business’....

Catalogue: Congress 2014: What Inspires?
Authors: Reg Baker, Simon Chadwick
June 15, 2014
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Citation

Baker and Chadwick (2014a, June 15). Après nous le déluge?. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/apr-s-nous-le-d-luge--8156


Videos

Going to the edges for inspiration

It seems counter-intuitive to go to the extremes to find insights that are relevant to the masses. But in this presentation, we demonstrate the value of doing just that. We show how people with more intense and unusual experiences, attitudes and...

Catalogue: Congress 2014: What Inspires?
Authors: Jacky Parsons, Elaine Ho, Nick Graham, Jayne Hickey, Marlene Cohen, Tom Lilley
June 15, 2014
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Citation

Parsons et al. (2014a, June 15). Going to the edges for inspiration. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/going-to-the-edges-for-inspiration