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Videos

Survey of the future workshop

This workshop challenges you to imagine and realise the 'Survey of the Future'. With the tools of research shifting, we want to help you re-evaluate how you conduct survey research, and put the learning to the test in real-time with real research.

Catalogue: Congress 2018
Author: Alexander Wheatley
Company: Kantar
September 23, 2018
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Citation

Wheatley, A. (2018a, September 23). Survey of the future workshop. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/survey-of-the-future-workshop


Videos

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwardson
Company: Dig Insights
September 23, 2018
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Citation

Charette and Edwardson (2018a, September 23). McNext. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/mcnext-9382


Videos

Permission to launch

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares...

Catalogue: Congress 2018
Authors: Andy Gallagher, Babita Earle
Companies: ZappiStore, Kantar
September 23, 2018
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Citation

Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/permission-to-launch


Videos

Empowering digital storytelling for good

This simple and impactful case study is set for making a tremendous difference across all NFPs globally.

Catalogue: Congress 2018
Authors: Justine Lukas, Rebecca Lim
September 23, 2018
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Citation

Lukas and Lim (2018a, September 23). Empowering digital storytelling for good. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/empowering-digital-storytelling-for-good


Videos

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Catalogue: Congress 2018
Authors: Frank Buckler, Dennis Brosnan
September 23, 2018
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Citation

Buckler and Brosnan (2018a, September 23). How SONOS understands drivers of NPS by using AI better, faster, cheaper. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/how-sonos-understands-drivers-of-nps-by-using-ai-better-faster-cheaper


Videos

10 things you need to know about the state of global market research

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches....

Catalogue: Congress 2018
Author: Ray Poynter
September 23, 2018
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Citation

Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-the-state-of-global-market-research


Videos

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018
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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/alexa-order-heineken-


Videos

Data and politics

Keynote speech from Susan Morgan, Senior Program Officer, Open Society Foundation.

Catalogue: Congress 2018
Author: Susan Morgan
September 23, 2018
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Citation

Morgan, S. (2018a, September 23). Data and politics . ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/data-and-politics-


Videos

Research disaster movies

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

Catalogue: Congress 2018
Author: Jon Puleston
September 23, 2018
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Citation

Puleston, J. (2018a, September 23). Research disaster movies. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/research-disaster-movies