Alexa, order Heineken

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: SKIM

Abstract:

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Dirk Huisman

Author

This is a long description of some author details.

Joris Huisman

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Alexa, order Heineken

Catalogue: Congress 2018

Authors: Dirk Huisman, Joris Huisman

Company: SKIM

September 23, 2018

Research Papers

Videos

  • Video