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Alexa, order Heineken

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: SKIM

Authors: Dirk Huisman, Joris Huisman

Abstract:

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Dirk Huisman

Author

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Joris Huisman

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Research Papers

Alexa, order Heineken

Catalogue: Congress 2018

Authors: Dirk Huisman, Joris Huisman

Company: SKIM

September 23, 2018

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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/alexa-order-heineken--9345


Research Papers

The Heineken insight cloud

Catalogue: Congress 2018

Authors: Cristina Craciun, Jacobine Lotgering

Company: Ipsos MRBI

September 23, 2018

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Citation

Craciun and Lotgering (2018a, September 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/the-heineken-insight-cloud--9408


Videos

The Heineken insight cloud

Catalogue: Congress 2018

Authors: Cristina Craciun, Jacobine Lotgering

 

August 23, 2018

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Citation

Craciun and Lotgering (2018a, August 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/the-heineken-insight-cloud-


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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/the-heineken-insight-cloud-