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B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/research-world-june-2009-
, A. (2005a, March 01). Revue Française du Marketing (Mars 2005). ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2005-
Bergkvist, Friström and Melander (2001a, June 01). Measuring the brand effects of banner advertising campaigns. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/measuring-the-brand-effects-of-banner-advertising-campaigns
B.V., E. (2000a, April 01). Research World (April 2000). ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/research-world-april-2000-
O'Brien, N. (1999a, October 10). Customer magazine publishing . ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/customer-magazine-publishing-
Johnson, M. (1985a, November 06). The impact of changes in retailing on promotions research. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/the-impact-of-changes-in-retailing-on-promotions-research
Postlethwaite, G. (1985a, November 06). Sales promotion. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/sales-promotion
Mortimer and Stubbs (1984a, June 15). Assessing the effectiveness of computer-based training . ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/assessing-the-effectiveness-of-computer-based-training-
Wicks, J. (1983a, June 15). Measuring the effects of investment in rail services. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-investment-in-rail-services