Abstract:
This paper describes a major study of two rail investments in Glasgow. The main results are presented with commentary on their relevance to the evaluation of similar investments and the lessons for the decision making process that can be learned from them. During the first year of operation on the BR suburban services affected by the investments traffic was 27% above its previous level. In the inner suburbs the increase was much larger (up to 70 per cent). Traffic on the Underground also increased but the effects of changes in operation, ticketing and fares had to be isolated from the effect of the modernisation itself.
This could also be of interest:
Research Papers
Station investment
Catalogue: ESOMAR Congress 1987
Authors: Geoff Copley, A. Bouma, E. de Graaf
 
June 15, 1987
Research Reports
Concept testing for Golden Rail
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1979
Research Papers
The End of Dinosaur Advertising: Measuring Brand Effects Today
Catalogue: Congress 2022: 75th Anniversary
Authors: Brinda Mathew, Kalle Backlund, Svetlana Kosoleva
Companies: Nepa Sweden, Ikea
September 23, 2022
