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Customer magazine publishing

Date of publication: October 10, 1999

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Author: Neil O'Brien

Abstract:

This paper brings together, for the first time, data on the key national markets for customer magazines, as well as presenting the world's first generic research into the effectiveness of customer magazines. The results are based on research undertaken in the United Kingdom in 1999.

Neil O'Brien

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Reinhardt, W. A. (1981a, June 15). Magazine covers as a flexible marketing tool. ANA - ESOMAR. Retrieved June 02, 2025, from


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Citation

O'Brien, N. (1999a, October 10). Customer magazine publishing . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/magazine-circulation-and-market-research