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Morello, G. (1989a, June 15). Old is gold: But who is old?. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/old-is-gold-but-who-is-old-
BeIlur, V. V. (1984a, June 15). Do-it-yourself products for home improvement/repair. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/do-it-yourself-products-for-home-improvement-repair
Cornish, P. (1981a, June 15). Life cycle and income segmentation. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/life-cycle-and-income-segmentation
O'Shea, L. (1979a, June 15). The gap study. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/the-gap-study
Kvaerk, A. (1978a, June 01). The market map. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/the-market-map
Samuels and Menneer (1974a, September 01). Market research executives in Britain. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/market-research-executives-in-britain
Berrol, E. (1974a, September 01). Segmentation of the pleasure travel market to Europe. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/segmentation-of-the-pleasure-travel-market-to-europe
Kohrs-Darius, R. (1974a, June 15). Market-segmentation in the magazine field. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/market-segmentation-in-the-magazine-field
Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German). ANA - ESOMAR. Retrieved June 21, 2024, from