On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)
Abstract:
The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads what? Two standard studies from the media sector in Germany served to reveal the relationships between editorial matter and the demographic attributes of the readers: 1. Analysis of magazine readers and; 2. GIW Content, Analysis of magazine contents.
This could also be of interest:
Research Papers
Using editorial research to build the circulation of glamour magazine
Catalogue: Seminar 1983: Publishing A Better Product
Author: Ruth Whitney
 
November 23, 1983
Research Papers
Reader magazine relationship and advertising effectiveness
Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Dieter Müller-Veeh
 
March 1, 1976
