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On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Dieter Müller-Veeh

Abstract:

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads what? Two standard studies from the media sector in Germany served to reveal the relationships between editorial matter and the demographic attributes of the readers: 1. Analysis of magazine readers and; 2. GIW Content, Analysis of magazine contents.

Dieter Müller-Veeh

Author

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Research Papers

Study of the reading habits of physicians (German)

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Dieter Müller-Veeh, Gunda Opfer

 

June 15, 1979

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Citation

Müller-Veeh and Opfer (1979a, June 15). Study of the reading habits of physicians (German). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/study-of-the-reading-habits-of-physicians-german-


Research Papers

Advertising expenditure- advertising effect (German)

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Arthur Juchems

 

September 1, 1980

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Citation

Juchems, A. (1980a, September 01). Advertising expenditure- advertising effect (German). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/advertising-expenditure--advertising-effect-german-


Research Papers

Interviewer guidance, supervision and control (German)

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Uwe Bliesch

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

October 1, 1973

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Citation

Bliesch, U. (1973a, October 01). Interviewer guidance, supervision and control (German). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/interviewer-guidance-supervision-and-control-german-


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Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/interviewer-guidance-supervision-and-control-german-