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On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Dieter Müller-Veeh

Abstract:

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads what? Two standard studies from the media sector in Germany served to reveal the relationships between editorial matter and the demographic attributes of the readers: 1. Analysis of magazine readers and; 2. GIW Content, Analysis of magazine contents.

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