On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)
Abstract:
The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads what? Two standard studies from the media sector in Germany served to reveal the relationships between editorial matter and the demographic attributes of the readers: 1. Analysis of magazine readers and; 2. GIW Content, Analysis of magazine contents.
Research Papers
Study of the reading habits of physicians (German)
Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Dieter Müller-Veeh, Gunda Opfer
 
June 15, 1979
Research Papers
Advertising expenditure- advertising effect (German)
Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Arthur Juchems
 
September 1, 1980
