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Murgatroyd and Schoenfeld (1994a, June 01). Using the market to help the product team in the development process. ANA - ESOMAR. Retrieved September 26, 2024, from
Precker, J. A. (1993a, June 15). On the scent of a mystery. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/on-the-scent-of-a-mystery
Adner, A. (1992a, June 15). Crop protection and agriculture in the year 2010. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/crop-protection-and-agriculture-in-the-year-2010
Bovill and Smith (1991a, June 15). Using research for broadcasting decisions. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/using-research-for-broadcasting-decisions
Rocco and Sori (1990a, June 15). Encouraging a demand for museum services. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/encouraging-a-demand-for-museum-services
Martin, D. C. (1989a, June 15). How marketing influences sensory perception, and how sensory perception should influence marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
Erickson, T. J. (1985a, February 27). The use of competitive analysis in R&D planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-competitive-analysis-in-r-d-planning
Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/product-screening-and-product-optimization-
Dubourg, A. (1977a, March 01). The interface between medical and market research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-interface-between-medical-and-market-research