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The results has been filter on Catalogues containing ESOMAR Congress 1974: The Challenges Facing Marketing Research.
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Müller-Heumann, G. (1974a, September 01). Marketing research criticized by consumerism (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism-german-
Canguilhem, J. F. (1974a, September 01). In which terms is the problem of media planning set today? (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/in-which-terms-is-the-problem-of-media-planning-set-today-french-
van Tulder, de Koning and Noordhoff (1974a, September 01). A new way to measure page-confrontation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-way-to-measure-page-confrontation-1215
Hugues, M. (1974a, September 01). A strategic approach to marketing targets (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets-french-
Le Maire and Douglas (1974a, September 01). Improving the quality and efficiency of life-style research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/improving-the-quality-and-efficiency-of-life-style-research
Dujmovic, I. (1974a, September 01). Management and model for research in comparative management. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/management-and-model-for-research-in-comparative-management
Schürmeyer, M. (1974a, September 01). Order form research for trade conscious marketing (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing-german-
Bergonier and Wattez (1974a, September 01). Spatial view of data according to the TypTop method (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/spatial-view-of-data-according-to-the-typtop-method-french-
Jansen and Kreye (1974a, September 01). The Lintas-"Pam". ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-lintas--pam-