The results has been filter on Catalogues containing ESOMAR Congress 1974: The Challenges Facing Marketing Research.
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Tomlin, E. R. (1974a, September 01). New product research . ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/new-product-research-
van Heteren and Asselbergs (1974a, September 01). Price behaviour models. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/price-behaviour-models
Steur and Dinjens (1974a, September 01). Research for the non-household market for goods and services. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/research-for-the-non-household-market-for-goods-and-services
Westwood and Hayes (1974a, September 01). The baptism of the trade off model in Europe . ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/the-baptism-of-the-trade-off-model-in-europe-
Pemsel, H. (1974a, September 01). Multinational market research as a basis for multinational marketing in the textile field. ANA - ESOMAR. Retrieved June 10, 2024, from
Brousse and Biecheler (1974a, September 01). A global study of criteria used in media knowledge. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/a-global-study-of-criteria-used-in-media-knowledge
Jetter, U. (1974a, September 01). Challenges of market research by the limits to growth (German). ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/challenges-of-market-research-by-the-limits-to-growth-german-
Canguilhem, J. F. (1974a, September 01). In which terms is the problem of media planning set today? (German). ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/in-which-terms-is-the-problem-of-media-planning-set-today-german-
Stewart and Blanchard (1974a, September 01). Research for decisions. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/research-for-decisions