Multinational market research as a basis for multinational marketing in the textile field
Abstract:
The public eye nowadays is to an increased extent directed on multinational enterprises. Multi nationality, however, is rarely spontaneously associated with the sector clothing. Enterprises or even brands of absolutely world reputation are hardly to be expected in the sector clothing. By no means do I want to describe the development and growth of an international enterprise in this sector. It is rather to be proved that especially when there are international ambitions and aims in the very problematic sector of clothing marketing without market research is inconceivable.
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Research Papers
Marketing research training in a multinational corporation
Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Peter L. F. de Jong
Company: Philips International
June 1, 1976
Research Papers
Marketing training in a multinational corporation
Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. C.H. Kuijpers
Company: Philips International
June 1, 1976
