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Charlebois and Rousseau (1996a, June 15). Local market qualitative data. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/local-market-qualitative-data
Cohen, Anderson and Hesser (1996a, June 15). Market potential. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-potential
Lees, C. (1996a, June 15). The interactive consumer. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-interactive-consumer
Weber and de Panafieu (1996a, June 15). Brand evaluation in a cross-cultural context. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-evaluation-in-a-cross-cultural-context
Svennevig, Morrison, Byfield and Towler (1996a, June 15). Researching the future of communications in the UK. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/researching-the-future-of-communications-in-the-uk
Tarrant and Stevens (1996a, May 01). You've never had it so bad? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/you-ve-never-had-it-so-bad-
Audenaert and Steenkamp (1996a, February 01). A consumer-oriented approach to the marketing of food products . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-consumer-oriented-approach-to-the-marketing-of-food-products-
Plasschaert and Wilms (1995a, September 01). The meaning of colour on packaging. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-meaning-of-colour-on-packaging
Ducoffe, R. H. (1995a, June 15). How consumers assess the value of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-consumers-assess-the-value-of-advertising