You've never had it so bad?

Date of publication: May 1, 1996

Abstract:

This paper examines the ways in which recent experience of various forms of economic adversity during the recession of the 1990's has impacted upon consumer behaviour and attitudes towards financial organisations. The results of this assessment have significant implications for the suppliers of financial services, and are based upon responses to a specially developed 'barometer' question that has been included within several large-scale consumer research assignments. These have been undertaken on behalf of different leading financial organisations from 1992 up to the present day.

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