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Tuck and Harvey (1971a, June 15). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand-
Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/an-outline-of-below-the-line-
, C. (1970a, June 01). Desk research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/desk-research-9763
Biggs and Collins (1967a, November 23). Copy research on holiday abroad. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/copy-research-on-holiday-abroad
Steinberg, N. (1967a, June 15). Forecasting results of an advertising campaign. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/forecasting-results-of-an-advertising-campaign
Flögel, H. (1966a, June 01). The seven deadly sins in advertising research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-seven-deadly-sins-in-advertising-research
Haseloff, O. W. (1965a, June 15). Advertisements as a research subject. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertisements-as-a-research-subject
Valentini, G. (1964a, June 15). Applications of operations research to the optimal determination of advertising budgets. ANA - ESOMAR. Retrieved September 26, 2024, from