Abstract:
The paper deals with a large scale study on international travel. Although the results have not been tabulated yet, we did a preliminary analysis of the response to a question, addressed to a couple of hundred Britons who had been abroad on holiday in the past three years, asking them to choose three factors that are most important to them in choosing their holiday abroad.
This could also be of interest:
Research Papers
A market segmentation on holidays abroad
Catalogue: Seminar 1967: Travel and Tourism
Authors: Ger C. Schild, Jacques Antoine
Company: NIPO
June 15, 1967
Research Reports
Qualitative research into Ladbroke's holiday advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 19, 1976
Research Papers
Travel experience segmentation as a predictor of holiday behaviour
Catalogue: Seminar 1977: Travel And Tourism
Author: Hanspeter Schmidhauser
 
June 15, 1977
