The results has been filter on Catalogues containing Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979.
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Agostini and Steinberg (1980a, June 15). Predicting media schedule effectiveness by the 'media planex' method . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-
Yankelovich, D. (1980a, June 15). Planning advertising strategy. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy
B.V., E. (1980a, June 15). Creative development . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/creative-development-
B.V., E. (1980a, June 15). Media research. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/media-research-1957
Brown, P. J. (1980a, June 15). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign--1916
Minter, C. (1980a, June 15). The target group index. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/the-target-group-index-2005
Britt, S. H. (1980a, June 15). Standardising advertising for the international market . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/standardising-advertising-for-the-international-market-
Serrell, G. (1980a, June 15). The use of surveys by an international publication . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/the-use-of-surveys-by-an-international-publication-
Goodyear, M. (1980a, June 15). Translating qualitative research findings into successful advertising and marketing action . ANA - ESOMAR. Retrieved May 30, 2024, from