Abstract:
This subject has always been central to the advertising agency researcher. The creative department is the agencyâs factory, on which all else depends. The researcher not only supplies some of its raw material, he provides the oil which keeps the wheels turning smoothly and he runs quality control at the end of the line. Here we are concerned with his relationship with the creative people and the methods he uses.
This could also be of interest:
Research Papers
Humanity in Creative Development
Catalogue: Congress 2023
Authors: Monica Tenorio, Rafik El Noumeir
 
September 29, 2023
Research Reports
Setlers creative development research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
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Videos
Humanity in Creative Development
Catalogue: Congress 2023
Authors: Monica Tenorio, Rafik El Noumeir
Company: PepsiCo
September 29, 2023
