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Media research

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

Abstract:

Introductory paragraph to the "Media research" section of the book "Market researchers look at advertising".

ESOMAR B.V.

Author

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Research Papers

Developing a corporate image for a university

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: John H. Church, David W. Gillingham

 

June 15, 1981

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Citation

Church and Gillingham (1981a, June 15). Developing a corporate image for a university. ANA - ESOMAR. Retrieved August 10, 2022, from


https://ana.esomar.org/documents/developing-a-corporate-image-for-a-university


Research Papers

Media research in the Netherlands 1970-1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Hans Elzinga

 

June 15, 1980

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Citation

Elzinga, H. (1980a, June 15). Media research in the Netherlands 1970-1980. ANA - ESOMAR. Retrieved August 10, 2022, from


https://ana.esomar.org/documents/media-research-in-the-netherlands-1970-1980


Research Papers

Media research: From Jurassic Park to 2001+

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Roger Gane, Tony Twyman

 

June 15, 1994

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Citation

Gane and Twyman (1994a, June 15). Media research: From Jurassic Park to 2001+. ANA - ESOMAR. Retrieved August 10, 2022, from


https://ana.esomar.org/documents/media-research-from-jurassic-park-to-2001-


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Citation

B.V., E. (1980a, June 15). Media research. ANA - ESOMAR. Retrieved August 10, 2022, from


https://ana.esomar.org/documents/media-research-from-jurassic-park-to-2001-