Resources Library by ANA

A new qualitative approach in concept development

Common market research approaches - regardless whether by qualitative or by quantitative means - usually assess more or less finalised concepts of new products and services. Potential consumers and target groups have rarely been involved directly in...

Catalogue: Qualitative 2005

Authors: Ute Rademacher, Stefanie Güntzel

Company: Ipsos MRBI

November 13, 2005

Facial expression analysis to detect emotions

Many emotions are so fleeting that the observer cannot detect them. Furthermore, the respondent is often not aware of and cannot express their emotions in words.This paper describes a methodology using video analysis to detect facial expressions of...

Catalogue: Qualitative 2005

Author: John Habershon

November 13, 2005

Hands-on innovation

There is greater pressure today than ever to come up with new product innovations faster than the competition, yet the hurdles marketeers must go through to minimise risk have, if anything, increased.This paper explores and reviews one new approach...

Catalogue: Qualitative 2005

Author: Annette Mathers

November 13, 2005

Engaging an entire corporation with your consumer insights

Instead of simply putting together a traditional ethnographic research video, by creating a film, companies can ensure that the millions of dollars they invest in uncovering insights will actually be well spent.Their insights will not only stick in...

Catalogue: Qualitative 2005

Author: Adam Wadsworth

November 13, 2005

True lies

This paper examines the role of video in research, whether as 'data' or an enlightened 'communications tool'. It looks at how video footage can be shaped in the editing suite, and addresses how we might justify the use of more highly interpretative...

Catalogue: Qualitative 2005

Authors: Lisa King, Penny Roy

November 13, 2005

Social and technology trends as a springboard for qualitative research

This paper is intended to facilitate interactive ideation on possible future qualitative techniques. The authors' purpose in looking backwards is to work together to look forward, to brainstorm what the implications and uses of trends might be in the...

Catalogue: Qualitative 2005

Authors: Judith Langer, Sharon Dimoldenberg

Company: GfK

November 13, 2005

Provocative discourse as an insight generator

Provocation, normally understood in a negative sense, could be positively and ethically exploited for consumer insight generation in market research.The paper presents expert opinions on the role of provocation in different spheres of social life, as...

Catalogue: Qualitative 2005

Authors: Elena Mosicheva, Tatyana Ziglina

Company: MarketSense Russia

November 13, 2005

Behind the closed doors of Saudi Harems

For years, marketers have considered the Saudi female consumer segment as taboo, especially as they are completely veiled and can not be approached or touched. This paper provides insights into female segments in Saudi Arabia in terms of their...

Catalogue: Qualitative 2005

Author: Hana Balaa

Company: KANTAR TNS Malaysia

November 13, 2005

Habits and heuristics in out of home and beverage consumption

This paper concerns a global study about how habitual out of home eating and drinking patterns become established; the heuristics underlying them, and how weight gain concerns modify choice dynamics.

Catalogue: Qualitative 2005

Author: Fiona Cameron

Company: Nielsen

November 13, 2005