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True lies

Date of publication: November 13, 2005

Catalogue: Qualitative 2005

Authors: Lisa King, Penny Roy

Abstract:

This paper examines the role of video in research, whether as 'data' or an enlightened 'communications tool'. It looks at how video footage can be shaped in the editing suite, and addresses how we might justify the use of more highly interpretative (subjective) footage as a means to an end. Ideas about how the use of this medium could progress further are explored in this paper in addition to the implications of how video can impact the way researchers provide added value for clients.

Lisa King

Author

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Penny Roy

Author

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King and Roy (2005a, November 13). True lies. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/the-true-inner-self